2016 H&M SUMMER CAMPAIGN

H&M’s called their recent swimsuit trend guide ‘Happy Days’. Photographed at the beach, models show off plunging V-necks, one pieces, swim trunks and many different styles that are perfect for the beach or a pool party. 

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H & M Conscious Exclusive Collection 2016

The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernity. The collection conveys an idea of painterly and sophisticated elegance.

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