Dior releases its first perfume since 1999 called Joy. Jennifer Lawrence is the face for the new fragrance and has been a brand ambassador for the Dior accessories since 2013. François Demachy(Dior’s perfume creator)composed the new fragrance which features notes of zested bergamot, jasmine and sandalwood.
“JOY by Dior expresses this remarkable feeling of joy by offering an olfactive interpretation of light.”
“This perfume resembles certain pointillist paintings that are rich with a precise, yet not too obvious, technique. It is constructed with multiple nuances, a myriad of facets that lead to an expression that is clear and self-evident.”
“Bringing a new Dior perfume to life is an event. For the entire House, as well as for me. It should rally and delight both women and men.”
Joy by Dior comes out the end of August 2018